Consumers make a lot of purchase decisions every day and their purchase decisions stand in the centre of the attempts made by marketers. Most big companies conduct researches to study purchase decisions more comprehensively and try to find answers to the following questions: What do consumers buy? Where do they buy these products? How much do they buy? When do they prefer to buy? What is the reason for their purchase?
About the research
The consumer behavior research we offer is providing an opportunity to draw the road map for customers, starting from the awareness of your brand and including repurchases of products.
At all touchpoints, customer experiences are being analyzed with the help of advanced qualitative and quantitative methods, and as a result of these methods, valuable insights in relation to main factors affecting purchase decisions, brand usage and repurchase of products, are gathered.
The content and main benefits of the research
The questions such as how and by whom purchase decisions are made, functional and psychological factors affecting purchase decisions, what specifications influence the selection of products and brands, the role of advertisements and other marketing communications and similar issues comprise a central part of our research.
Our consumer behavior research takes into account the consumers from four broad perspectives:
- Product and brand choice
- Purchase decisions
- Purchasing habits
- Using habits